Introduction to Marketing & Growth Strategies for Startups

Are you ready to unlock the secrets of growing your business like never before? This comprehensive book is your ultimate guide to navigating the competitive marketing landscape and turning your ideas into actionable strategies that make your business stand out. 

Led by an experienced instructor with a successful track record in building startups, this book goes beyond theory to deliver real-world strategies that yield tangible results, regardless of budget constraints.

From understanding the core marketing principles to defining your target market and channels, you will learn how to develop a solid marketing foundation for your startup. 

Get ready to learn how to capture attention and drive results with proven growth strategies, testing processes, and ideation techniques. You will also be provided with various marketing and promotional tools to teach you how to measure your marketing impact and manage your business effectively. 

Drawing inspiration from compelling case studies of B2B and B2C startups, you will uncover ten actionable marketing ideas for each scenario while gaining a deeper understanding of key metrics to impact the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral).

You'll also be inspired by success stories from renowned startups such as Airbnb, Shopify, Paystack, Piggyvest, and Stripe and gain valuable insights from their journeys to apply to your business. 

By the time you get to the last part of this book, you will have the confidence, knowledge, and practical strategies to unlock your startup's growth potential and navigate the ever-changing business landscape. Purchase a copy now to access exclusive growth and marketing strategies you won’t see anywhere else.